Added value from the ad advisor

How your job ads give you an advantage

Mitch Sullivan is rightly regarded as one of the genuine gurus in the world of recruitment - so I sat down with him to talk about how we add value.

Through the lens of job ad writing, he’s on a mission to change the way recruitment is done. For him, the classic contingent model is holding our industry back and only retainers can save us.

Luckily for us, Mitch shares his tips on how you can win more retainers and explains how to show your clients the value you bring to the table.

I’m obsessed by how we can demonstrate our value to our clients before we work with them - because we have to agree our rate at the start of a project - and Mitch explains the role that great job ad writing can play in this.

You may know the AIDA copywriting principle, and Mitch does a great job of applying that to our wider interactions with clients when we look at ways to persuade clients to choose us over all their other recruitment options.

You can listen to the full episode here.

Jon

P.S. It wasn’t deliberate, but my last three podcast episodes have all included really detailed advice on how to interact with clients and win better business.

If you’ve already listened, let me know which advice you found most valuable. What have you tried? What worked best for you?

If you haven’t been following the advice of Greg Savage, Angela Cripps, and Mitch Sullivan (not to mention a wide range of guests from seasons 1 and 2) you can find every episode here.