Be more Bill Murray

Who you gonna call? Not Bill

You can’t call Bill Murray.

More importantly, Hollywood movie agents can’t call Bill Murray.

Actually, that’s not quite true. The Ghostbusters star has an answerphone service so agents can call him with interesting offers. He checks it every two to three weeks.

When I say interesting offers, we’re talking multi-million dollar deals here (he was paid $48m for voicing an animated movie in 2016). And he checks his messages every two to three weeks.

This is what is known in the trade as playing it cool. 

Unsurprisingly, this only increases his value as movie agents struggle to get his attention.

Now I’m not suggesting you turn our phones off for the next fortnight - that would be taking the ‘cold calling is dead’ idea to the extreme - but you can take inspiration from someone who knows they’re in demand and plays it cool.

Every time you fill a role, post expert content on LinkedIn, or invest in your agency’s brand, you’re building your reputation and increasing the demand for your services.

And when you’re in demand, it’s important to act that way. Be more like Bill.

But keep your phone on.

If you want help defining your value and how you create demand in your market, simply reply to this email and I’ll explain the next steps.

Jon

P.S. Speaking of demand, I hear that the Recruitment Agency Expo is expecting record numbers of visitors this month.

Now I could play it cool and not mention that I’m doing a talk on 22nd March, but I’d hate for you to find out that it’s oversubscribed and you miss out.

So sign up here, register for my talk, and I’ll see you there.