You can’t call Bill Murray.
More importantly, Hollywood movie agents can’t call Bill Murray.
Actually, that’s not quite true. The Ghostbusters star has an answerphone service so agents can call him with interesting offers. He checks it every two to three weeks.
And when I say interesting offers, we’re talking multi-million dollar deals here (he was paid $48m for voicing an animated movie in 2016). And he checks his messages every two to three weeks.
This is what is known in the trade as playing it cool.
Unsurprisingly, this only increases his value as movie agents struggle to get his attention.
Now I’m not suggesting you turn our phones off for the next fortnight - that would be taking the ‘cold calling is dead’ idea to the extreme - but you can take inspiration from someone who knows they’re in demand.
Every time you fill a role, post expert content on LinkedIn, or invest in your agency’s brand, you’re building your reputation and increasing the demand for your services.
And when you’re in demand, it’s important to act that way. Which means making sure your prices and negotiation reflect your value and expertise.
Be more like Bill.
But I’d keep your phone on if I were you.
If you want help defining your value and how you create demand in your market, simply reply to this email and I’ll explain the next steps.
Jon
P.S. A reminder that I’m teaming up with the brilliant sales strategist Ben Browning at the Recruitment Expo next week to tackle your biggest challenge with twice the firepower.
You bring one problem. Ben and I give you our advice - from both a pricing and sales strategy perspective - to help you solve it. For free.
If you want to sit down with two experts to work through your biggest pricing challenge, you need to reply to this email with 'EXPO' in the subject line. In a few lines, tell us about your business, your market, and what challenge you want to talk about.
We only have two slots, both on Tuesday 19th March, and we’ll be selecting who we sit down with later this week - so reply now if you want to be in with a chance of talking through your biggest challenge with me and Ben.