Be remarkable.
Literally.
Jon
P.S. This email is remarkable because it’s only three words, rather than the usual 8-12 paragraphs.
By doing something different, my hope is that it’s remarkable. And by that, I mean literally something you remark on.
If you think to yourself, “Oh, that’s different” then that’s a start. But the pinnacle is if you remark on it to someone else: “Did you see Jon’s email today?”
That’s remarkable.
What part of your offer is literally remarkable?