Creating value that gets clients jumping out of their seats
Advice from the queen of recruitment marketing
On The Value Advantage Podcast this week I talked with Janine Owen, co-founder of The Talent Crowd, a multi-specialist agency based in Manchester.
Janine previously headed up marketing teams at Reed, Hays and Search, so she knows more than a thing or two about presenting value to clients.
In the podcast we talk about the value Janine creates by facilitating ‘crowds’ of candidates and clients.
Janine shares her customer-first approach, the importance of asking “why”, and the value of identifying what makes each individual client excited about working with you.
We also talk about how important it is to have replicable processes when you want to consistently deliver on what your clients expect from your brand.
Janine is a font of knowledge when it comes to recruitment marketing, and there is so much we can learn from her about building valuable brands and services.
To listen to the episode, click here (Spotify) or here (Apple) - then click ‘follow’ to get every episode as soon as it goes live.
Jon
P.S. A big thank you to Atlas for sponsoring The Value of Recruitment Podcast. It takes time and resources to create a podcast, and the team at Atlas saw the value in supporting this one.
To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit www.recruitwithatlas.com