Don’t have a hack at your pricing strategy
We have the proof. Let’s use it.
Post selfies. Create a poll. Reply to three comments before you’ve had your first coffee.
We’re bombarded by ‘hacks’ that promise to beat The Algorithm and help us win at LinkedIn.
A new hack comes along, everyone jumps on board, everyone agrees it’s a good idea, and nobody is quite sure why.
It’s the same with pricing.
Your prices should end in a 7. Or a 9. You should ‘productize’. Offer clients a decoy (as if it isn’t hard enough to get them to buy your actual services!).
However, unlike the mysterious and ever-changing LinkedIn algorithm we really do know what’s best in pricing - and why.
A mix of psychological research, decades of business case studies, and experience of making pricing decisions that pay off gives us a real understanding of what works.
And because we know the reasons why things work, we can confidently turn them into a long term strategy for higher revenue and profit.
I can’t help you avoid the latest LinkedIn algo-hacking advice. But I can give you the confidence to create a pricing strategy that works for you and your clients. Simply reply to this email and I’ll email you with the next steps.
Jon
P.S. I like to think I ignore the latest hacks on LinkedIn around boosting my posts, but in truth I still get sucked into reading the latest evidence on how The Algorithm has changed again.
The good news with pricing is that so much of it is based on human psychology. How people buy, how people sell. How we react to prices and value.
And human psychology isn’t updated every other month in order to get us to pay for a premium version of something. Which means we can learn, predict, and design a pricing strategy that works for us and our clients.
I can’t help you avoid the latest LinkedIn algo-hacking advice. But I can give you the confidence to create a pricing strategy that works for you and your clients. Simply reply to this email and I’ll email you with the next steps.