How to avoid being left short-changed in a volatile market

The right strategy will give you confidence whatever comes your way

Economists are telling us that we’re heading for choppy waters. And we know that recruitment agencies are the first to take a hit when a recession appears.

Economists are also telling us that the UK and US are at full employment and hiring is going to get harder over the coming years… which could be good for recruiters. 

So what should we do?

The answer, at least from a pricing perspective, is to make sure you have a strategic approach that allows you to adapt to any situation quickly.

We’re in a candidate short market? Turn a dial and you’re ready to go.

BD getting tougher? You've got another dial for that.

Now imagine your competitors, who don't have a strategy to guide them. They’re having to sweat every decision… and not always finding an answer when they need it. 

While they’re rushing from one challenge to another, you can spend your time providing a great service to your clients and candidates. 

Of all the things you can do to build a profitable and highly valued company, getting your pricing right is almost certainly a quick and easy win.

Yet, a survey a few years ago found that tech companies spend more time on their Christmas party plans than they do on their pricing strategies. I’m guessing a lot of recruitment owners would say the same. 

Of course, setting a new strategy can be a daunting prospect. Where do you start? How long will it take? Will you have enough time to also plan a decent Christmas party?

Here’s a simple solution: book a one-off consultation with me to review your pricing and identify the biggest areas of opportunity.

In the time it takes to argue the pros and cons of a boat party, you’ll get an overview of your situation and what needs to be done. It might be that you’re already in a good place, or you may find that there’s a big opportunity that’s within your reach.

Whatever the outcome, you’ll be confident about where your pricing is and what your next steps could be, if you decide to take them.

So if you’re interested in reviewing your pricing and being more prepared than your competition, simply reply to this email and I can explain more.

Jon

PS. I have some pretty strong views about good Christmas party venues, drinks vouchers vs free bars, and many more festive dilemmas.

But book a pricing consultation and you will get my laser-focused attention on your current situation and the big opportunities for your business.

Once we’ve created a pricing strategy that will help you adapt to whatever the market throws at you, and given you confidence that you are getting paid for the value you give your clients, only then will I give you my Christmas tips.

So if you’re interested in reviewing your pricing and being more prepared than your competition, simply reply to this email and I can explain more.