It’s always been done that way

How to stand out from the crowd

Home energy pricing is a good example of ‘it’s always been done that way’. 

We all just accepted it for what it was… until people tried to save money and found their standing charge made up half the bill.

Even when they used less electricity and gas, they found they were still paying their supplier huge sums of money.

Another example of ‘it’s always been done that way’ pricing? Recruitment.

For as long as anyone can remember, recruitment fees have been calculated as a percentage of wages. The focus for consultant and client was to get the percentage as high or low as they could… and the client tended to win.

The good news for you is that when your industry says ‘it’s always been done that way’ then you have an opportunity to win big by taking a different approach.

If you hear clients complaining that ‘all recruiters look the same’ then you’ve found something that will help you to stand out from the crowd… and get paid more.

So does changing your pricing give you an upper hand? Netflix, EasyJet, Gillette… there’s a long list of companies who have dominated their market through pricing innovations. 

And it’s highly likely that you can do the same in your part of the recruitment market.

Now changing your pricing strategy isn’t easy. You’ll likely get a huge pay-off when you get it right, but it isn’t easy. The good news is, I’m here to help you get it right.

So if you’re excited to challenge the way things have always been done, and give yourself a huge advantage over your competitors, simply reply to this email and I can talk you through your next steps.

Jon

P.S. Revolutionising your approach to pricing, and doing it in a way that blows your competitors out of the water and gets clients flocking to work with you, can’t be achieved by following some off-the-shelf advice.

When you work with me, our first step is an in-depth consultation to review where you are now, what you want to achieve, what’s possible, and how you can do it.

Only when we understand all of this can we begin to plan out the right way to change your business for the better. 

So if you’re excited to challenge the way things have always been done, and give yourself a huge advantage over your competitors, simply reply to this email and I can talk you through your next steps.