Kwick Kutz vs The Stylist Experience
When your clients value speed, and when they don’t
My ideal trip to the barber’s takes 15 minutes or less. My wife once spent four hours at the hairdresser, with no complaints.
If we were to trade places, it’s clear that neither of us would value the other’s idea of a good haircut.
It’s worth noting that the speed of the service in this example is not the final product. My wife and I are both looking for smarter hair, but we value different things in the way we get there.
It’s the same when thinking about what your clients value from your recruitment services.
The end goal is always to find someone who fits their vacancy, but different clients can value completely different things in the way they get there.
Returning to the question of speed, you will have some clients who value speed over almost everything else. The ideal comment from this client would be along the lines of, “I don’t care how much it costs, I just need it done now.”
Other clients will ask you how they can see “every candidate in the market”, which suggests they’re expecting a longer process.
It’s the same with my services too. You can pick up tips about pricing by reading these free emails. There’s value in them, but it would take you a long time to piece together everything you need for a complete pricing strategy.
You can upgrade to my ‘More Added Value’ emails and get more articles with specific ‘how to’ advice on pricing. You can also ask questions that get answered in future articles, which is great value if you’re not in a rush (click the ‘Upgrade’ button below if this is the one for you).
If you “need it done now” then I work one-to-one with you on a consultancy basis, solving your specific problems through live workshops and support. If you need this approach, you should contact me, er, now.
Jon
P.S. “I need it done yesterday” is a cliche, and an expensive one (for you) if you believe it every time you hear it.
Rather than rushing to start your process as soon as your client says “go”, you can test just how important speed is to them by getting them to choose speed or price.
Explain that to deliver the right outcome “yesterday” means a higher price, and see if speed is still their top priority. More often than not, they’re willing to find a middle ground. Which often gives you the time to offer a more valuable service.
If you’re looking to build your pricing strategy, you can upgrade to my ‘More Added Value’ emails and get more articles with specific ‘how to’ advice on pricing. Simply click the ‘Upgrade’ button below.