Launching 'More Added Value'
More guidance, more ideas, more value for your business
Recruiters provide one of the most important services in the world of business.
But hiring companies don’t always value those services. And sometimes recruiters don’t value their services as much as they should.
I’ve seen some improvements in recent years. More focus on the ‘consultant’ side of recruitment. Efforts to win more retained engagements. Even clients asking if they can pay more in tight markets.
But change has been slow.
It’s time to pick up the pace.
With my Added Value emails, I’ve aimed to offer ideas, guidance and inspiration on the value of recruitment for the last 18 months.
But there’s more I can offer. I want to help more recruiters add more value by creating something, well, more valuable to you as a recruitment leader.
From today, you can join a unique community of recruiters who value what they do… and are ambitious to achieve more. For a small monthly payment, you get the following exclusive benefits delivered to your inbox:
'Apply the idea' emails - a deeper dive into my current topics, with tips on how to turn theory into action for your business
Insights from my workshops - experience exercises and conversations from my consulting work, as if you were in the room
Surveys, data and insights - the opportunity to compare your position on pricing and value to other recruitment leaders
Ask Me Anything events - interactive conversations where I answer your questions about pricing and value
Access to the Added Value archive of 100+ posts on recruitment pricing and value
(The list continues below although the value drops considerably from here, so if you’re not sold by now I don’t think the next few benefits are going to sway you :-)
The chance to shape future content
Competitions and prizes (pricing related, of course)
Added Value merchandise
To be clear, what you will not get is a personalised pricing strategy or a value-based pricing model bespoke to your business. These things require a serious investment of time and money, and most recruiters aren’t ready to make that commitment.
What you will get is guidance and direction that will help you improve the value you deliver for your clients, combined with tips and ideas to help you increase your fees and win better business.
And you get all of that without having to pay my full consulting fees. Which is handy.
I can't recommend Jon highly enough. His recruitment industry experience, compounded with theoretical pricing knowledge, is a powerful / unique combination and a valuable tool for any leader looking to optimise their pricing strategy. - Neil Matthams, recruitment founder
Talking of fees, you can choose from monthly and annual subscription prices, with a ‘12 months for the price of 10’ deal if you pay annually.
The More Added Value subscription is £19.71 a month, or £197.10 for the year.
If you aren’t able to join at the moment, I’ll still be sending the usual Added Value emails once a week… but you won’t receive the deeper insights and guidance around applying these concepts to your business.
The world will continue to turn. Your business will continue to run. But you might not have as much of an edge on your competitors - or be able to charge quite as much - as those who have joined More Added Value.
You'd be hard pressed to find anyone more qualified to discuss pricing in recruitment. - Dallas Wallace, recruitment founder
I’m always advising recruiters to offer different levels of their service for different audiences, so it’s only right that I do the same.
For a limited time only, you can join as a Founding Member and benefit from more personalised guidance and direction on your value and pricing.
Please only consider joining as a Founding Member if you are:
A recruitment leader (any size business)
Ambitious about the value you want to create
Willing to talk openly with other leaders about your challenges
Added benefits of this level include an invitation to quarterly ‘value boardroom’ meetings where all Founding Members will discuss specific challenges around pricing and value.
For this reason, I’ll only be admitting one Founding Member from a sector to avoid any commercial conflicts. If two recruitment leaders from the same sector join, the first to join will get the Founding Member slot and any others will have their subscription refunded.
The Founder Member subscription is £840 a year.
Naturally, you can only be a Founding Member if you sign up early (the clue is in the name), so the Founding Member option will close at the end of July.
If you have any questions about More Added Value, simply reply to this email. Otherwise, subscribe now - and welcome!
Jon
P.S. You might be wondering how I chose the price points for More Added Value.
There’s an argument that with the help of the insights and ideas you get from More Added Value you will be able to increase your fees and even win more business than before, which could be worth thousands or even tens of thousands to you.
On the flip side, it’s up to you to take the suggestions you get and make the change happen. But getting the expert support and guidance you need to make that change stick for less than £200 a year feels like good value for money.
As for why I chose the specific numbers I did, that’s a post for another day…
If you have any questions about More Added Value, simply reply to this email. Otherwise, subscribe now - and welcome!