Let your clients pay you more
Don’t get in the way of your best customers and their wallets
We become so focused on negotiating prices that we become blinded to the fact that many clients would pay us more.
In fact, some clients WANT to pay you more!
Now your clients are unlikely to tell you this (although demand for candidates is so high right now that it’s happening more often).
So you need a way to let your clients pay more if and when they want to… ideally without losing those clients who are more cost-sensitive.
Let’s see this mythical wizardry then, I hear you say (and I sense a little sarcasm in your tone).
Well…
…the good news is, it’s not magic. Simply offer a choice of services - with different levels of price and value - and you’re opening the door to higher fees.
You’d think hiring managers wouldn’t like a pricing model where they are likely to pay more. But actually, you'll find most of your clients prefer to have a choice of approaches.
Sometimes they’ll choose to pay more, but it’s on their terms and they know what they’re getting. Plus, they know what they're not getting if they choose the cheaper option.
In other words, it pays to create a choice of services for your clients.
If you need help with this, just reply with “Pay more” in the subject line, and I’ll talk you through it.
Jon
P.S. Recruitment owners are understandably nervous about losing business when they put their prices up.
Which is why it’s so important to do it properly, with a well thought out set of services and logical prices at every stage.
So if you want an expert to help you help your clients pay you more simply reply to this email with “Pay more” in the subject line, and we can talk.