Let your clients pay you more

Don’t get in the way of your best customers and their wallets

We become so focused on negotiating prices that we become blinded to the fact that many clients would pay us more.

In fact, some clients want to pay you more!

Now your clients are unlikely to tell you this (although demand for candidates is was so high last year that I heard cases of clients doing just that). 

So you need a way to let your clients pay more if and when they want to… ideally without losing those clients who are more cost-sensitive.

It sounds like a lot to ask, but the good news is it can be done.

Simply offer a choice of services - with different levels of price and value - and you’re opening the door to higher fees. 

You’d think hiring managers wouldn’t like a pricing model where they are likely to pay more. But actually, you'll find most of your clients prefer to have a choice of approaches.

Sometimes they’ll choose to pay more, but it’s on their terms and they know what they’re getting. Plus, they know what they're not getting if they choose the cheaper option.

In other words, it pays to create a choice of services for your clients. 

If you’re interested in the steps you need to take to create a choice of services that works for your business, subscribe to More Added Value to get weekly emails on how to improve your pricing and value. Simply click the ‘Upgrade’ button below.

Jon

P.S. Recruitment owners are understandably nervous about losing business when they put their prices up.

Which is why it’s so important to do it properly, with a well thought out set of services and logical prices at every stage.

So if you want expert advice on how to help you help your clients pay you more, simply click the ‘Upgrade’ button below to subscribe to More Added Value.