Lovely jubilee pricing
Are you monetising your monarchy? Do you get a return on your royalty?
I’ve worked with several recruitment leaders recently who have strong personal brands in their market.
You won’t know them - that’s a good sign that they’re focused on their niche - but they are the kings and queens of the financial advisor space, the gaming industry, and the European tech startup scene.
These recruitment experts have invested time and money in becoming as well known as royalty in their sector. So of course I ask them if they charge a king’s ransom for their services.
Unfortunately, the crown rarely fits when it comes to pricing.
Without a strategy for converting their fame into fees, these leaders were doing the equivalent of turning up to the opening of every local supermarket and village fete… for the same price as a recruitment commoner!
Now, HM the Q hasn’t delivered 70 years of platinum-level service by flogging herself out at every opportunity.
And if you want to benefit from your personal brand, neither should you.
I’ve helped these recruitment leaders to build services that make best use of their time, while treating their (top-paying) clients like royalty.
This means they get more time to work on their business, while knowing that when they’re working in the business it’s commercially smart.
Lovely jubilee, as Del Boy might have said.
If you want to create a pricing strategy fit for a queen, simply reply to this email and I’ll roll out the red carpet for you.
PS. Apologies if you’re not in the UK. It’s a long story, but the quick explanation is we’ve got an extra day of holiday and we’ve all overdone it on the bunting.
Whatever country and market you’re in though, you can and should be working towards fame and fortune in your niche. Many people crack the fame part, I want to make sure you get the fortune bit right too.
So if you want to create a pricing strategy fit for a queen, simply reply to this email and I’ll roll out the red carpet for you.