My starry new strategy

But should I be taking advice from a little green alien?

I've accidentally designed my service around a Yoda meme.

Having a strong pricing strategy is a good thing (I may have mentioned this before?). But as with any change, it's how you use a new strategy that makes the difference.

That's why I'm focusing more of my efforts on helping you to get your new pricing approach up and running. And then going beyond that to make sure you get the results I know you can achieve when that approach becomes embedded in your culture.

Seeing as many of my clients increase their average fees by 20% - and a few by 40% - this feels like the right thing to do.

To paraphrase the wise green alien, I’m not going to help you "give it a try". We create a great pricing strategy, and we make it work.

And what makes me so confident that I can help you make this change? Because for many years my job was getting recruitment consultants - thousands of them, across 20+ sectors - to change the way they did things.

I know from experience that you can’t just tell a recruiter to work in a different way. You have to persuade, motivate, cajole, revisit, remind and reward them. And different recruiters react to different approaches.

So I’m confident that this approach will make recruiters price more effectively. You might have tried (that word again!) to change the way you work in the past, with mixed results.

But if you want to create a new approach that really works - and leads to higher fees, more engaged clients, and more confident consultants - then simply reply to this email and I’ll explain what we do next.

Just don’t say you want to “give it a try” :-)

Jon

P.S. The first time I launched a new pricing strategy at a recruitment agency, I could see how different teams adopted the new approach.

Some took it and ran with it, increasing their average fees by 10-20% in the first six months. But those teams alone weren’t enough to say that we’d changed the way we priced our services.

The real, long-lasting impact came from working with the teams who didn’t have an initial boost. Some were high performers, happy to keep doing what worked for them. Others said they had bigger things to worry about.

It took time and effort to get them to adopt the new pricing approach. But when they did, the result was a company-wide change worth millions of pounds a year.

So if you want to create a new approach that really works - and leads to higher fees, more engaged clients, and more confident consultants - then simply reply to this email and I’ll explain what we do next.