Talent vs talent intelligence
What are you *actually* selling to your clients?
On The Value Advantage Podcast this week I’m joined by Sam Fletcher, Head of Talent Intelligence at Coca-Cola HBC.
Sam explains why talent intelligence is so important that it’s become its own team within talent acquisition, and talks about how recruitment agencies can get better at adding value by “influencing with data”.
We talk about the unique role that recruitment agencies can play in gathering high-value talent intelligence, and Sam makes some bold predictions for how recruitment will significantly change in the near future.
We also explore how to influence stakeholders by catching them in their window of value, and how to create expert recruiters more quickly with talent battle cards.
To listen to the episode, click here (Spotify) or here (Apple) - then click ‘follow’ to get every episode as soon as it goes live.
Jon
P.S. A big thank you to Atlas for sponsoring The Value of Recruitment Podcast. It takes time and resources to create a podcast, and the team at Atlas saw the value in supporting this one.
To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit www.recruitwithatlas.com


This distinction matters for B2B software procurement too. Vendors increasingly pitch ‘intelligence’ but deliver access. For finance and ops teams evaluating AI tools right now: before renewing or buying, ask the vendor to define what outcome they’re accountable for. If the answer is a dashboard, not a decision, you’re buying data, not intelligence.