The best city in the world
At least it is if you like sachertorte
The best city in the world to live in for 2022 is (drum roll) Vienna.
That’s according to the EIU Liveability Index, which ranks cities on various categories and declares a winner every year.
And Vienna is a lovely place, but I’d suggest you’re only really going to love it if you speak some German, like schnitzel and sachertorte, don’t mind sub-zero temperatures in the winter, and you’re going to make the most of the great cultural scene there.
If you don’t tick all those boxes then you may find another city is more appealing to you.
One size rarely fits all, and in the case of personal preference for where you want to live then clearly different people are going to like different things.
The same is true for what people want from their recruitment partner. I’m sure you’ve seen this in your career; one client can be super-confident in their ability to interview candidates so they don’t need your help thankyouverymuch, while another client is delighted when you offer to give them some tips on interviewing.
So it’s reasonable to conclude that offering a one-size-fits-all recruitment service is unlikely to delight most of your clients.
Of course, your single service might solve their core problem. But if you include interview tips to please those clients who need it, your other clients will quickly point out that they’re paying for something they don’t need.
The solution is simple. Create a menu of services and let your clients choose the service that’s right for them.
Clients who value the extra support and expertise you can give them will be willing to pay for it, while other clients can see that they’re only paying for what they need.
You can’t please everyone all of the time with a single service. But when you’ve got a menu, you’ll find you please a lot more people a lot more of the time - and they’re much happier to pay you for it!
If you’re looking for a more customer-centric approach as you start 2023, drop me a line now and I can talk you through the best way to build a menu of services that works for you (and your clients!).
Jon
P.S. Giving your client a range of approaches does not mean allowing your client to dictate how you do your job.
You are the recruitment expert, and you know the right way to do things. Which is why you put together the services that are on your menu.
But once you’ve done that, you can absolutely have a conversation with your client about what they value from their recruitment partner, and which of your approaches would best suit them.
If you’re looking for a more customer-centric approach as you start 2023, drop me a line now and I can talk you through the best way to build a menu of services that works for you (and your clients!).