The pricing of pricing advice

Would you pay £500 for a book?

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I like to share pricing strategies from other industries, so it makes sense that we look at how pricing specialists go about pricing their own products.

Pricing Expertise was published recently by Claus Raasted and Filip Fucic, and the pink cover isn’t the only thing that makes it stand out.

The book costs £500 for one copy, and in the video below I break down some of the reasons why the authors chose such a large price…