The quickest way to learn what clients value

They’re already telling us (and I’ve taken notes)

One of the great things about LinkedIn is the opportunity to learn from others.

So when I see an experienced internal recruiter posting a list of what they do and don’t want to hear about from potential recruitment partners, I stop what I’m doing and take notes.

This is handy for you, because I then share those notes with you. And you can use them to improve your pitch to potential clients.

So here’s what clients are telling us they want:

A BIG tip for agency recruiters....

I DO NOT care how big your agency is, or in how many countries

I DO NOT care how long you have been around

I DO NOT care what other big name clients you have worked with

I DO NOT care how many millions of candidates you have on your database.

Every pitch I have received recently has included all of the above.

Please, please help yourself and be unique.

A few starting points to consider:

I DO care about your process

I DO care about the candidate experience you deliver

I DO care what problems you have solved for clients

I DO care what business outcomes were delivered as a result

I hope this helps you take your pitch document to the next level. 

If you want more help in improving your pitch to clients, I offer a one-off consultation which includes a review of your current proposal documents. You get feedback on where you could improve, which should help you increase your chances of winning more business.

It’s a one-off session because we’re not rewriting the pitch but spotting the opportunities to improve. And we do this across your pricing strategy, negotiations, value proposition… so you will have a list of opportunities to work on. Which you can then do yourself, or with me, or with someone else. 

The valuable thing is knowing what to work on.

For more information on setting up a one-off consultation, simply reply to this email with the word OPPORTUNITY.

Jon

P.S. The client also advises us to ‘be unique’. Easier said than done, you might think.

But the more recruiters I work with, the more I see how many different - maybe even unique - approaches there are. The challenge is understanding what makes you unique, and how to communicate that to your clients.

The first step to understanding what makes you unique is to understand where you are now, and what opportunities you have to develop your unique approach. Which I will work through with you as part of the consultation.

For more information on setting up a one-off consultation, simply reply to this email with the word OPPORTUNITY.