The secret that keeps your clients coming back to you time after time
Become part of the ecosystem
80% of iPhone users say they will buy another iPhone as their next smartphone.
Apple isn’t one-of-many smartphone options for most current iPhone owners. It’s the only option for almost everyone with an iPhone.
Apple has helped their customers manage their lives, stay in touch with friends and family, take great photos (and store them safely), make their commute a little less boring… so most iPhone owners will go back to Apple again and again.
Which is exactly what you want your clients to do.
Some people can argue that recruiters don’t have the brand or resources to act like a business giant like Apple. But we have something much more powerful - we sit down with business owners and help them bring great people into their businesses.
These hires are the difference between the business thriving or dying. And we meet with these owners face-to-face, discuss their challenges, offer smart solutions, and introduce those great people to them.
So we can learn from Apple. We can learn to become part of our clients’ ecosystem. And reap the rewards when they come back to us again and again.
Don’t be just another recruiter. Become the recruiter who delivers the right service for your clients at the right time, every time.
If you want advice on becoming the recruiter for your clients, simply reply to this email and I’ll tell you what you need to do next.
Jon
P.S. Whether you’re in an ecosystem run by Apple or Samsung or whoever, you’ll notice that it expands over time.
First you get the phone and some handy apps. So you get the phone upgrade. Then you realise life would be easier if you get your laptop from the same company.
Before you know it everything from your watch to your doorbell comes from the same company. Once you get the basics of ecosystems right, the sky is the limit.
If you want advice on becoming the recruiter for your clients, simply reply to this email and I’ll tell you what you need to do next.