They can’t *not* choose us
Becoming the must-have agency in competitive markets
On The Value Advantage Podcast this week I spoke with Chelcie Harry, VP of marketing at Levin, a specialist recruitment group focused on the FinTech, HealthTech and GreenTech sectors.
Chelcie talks about how you can win business more easily - even as markets get more competitive - by investing in marketing, and specifically how building a strong brand can win more inbound clients and upfront fees.
We discuss how positioning yourself in the right way can make clients feel they “can’t not choose us”. Chelcie also explains how she is constantly working to understand her clients and what they value from their recruiter.
Chelcie applies marketing ideas from other industries to show how we can better understand the power of branding, positioning, and communicating value to our clients.
To listen to the episode, click here (Spotify) or here (Apple) - then click ‘follow’ to get every episode as soon as it goes live.
Jon
P.S. A big thank you to Atlas for sponsoring The Value of Recruitment Podcast. It takes time and resources to create a podcast, and the team at Atlas saw the value in supporting this one.
To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit www.recruitwithatlas.com