Where everybody knows your name
The value of being known in your niche
On The Value Advantage Podcast this week I talked with Mike Richards, CEO and founder of The Treasury Recruitment Co. Mike also hosts the Global Treasury Recruitment podcast, and has recorded over 300 episodes with leaders in his sector.
We talked about how the podcast has evolved into an international event, with live recordings and sponsorship, and we talk about how that gives Mike an incredible point of difference as a treasury recruiter.
Podcasts are not new, and the barriers to entry are low, but Mike has made his podcast a point of difference by going bigger than everyone else - and that has led to even more innovation, and more rewards for Mike and his team.
Mike shares some fantastic stories about how he has built long-standing relationships with his clients, and how they keep coming back to him with the roles that he wants to work.
Stick around until the end of the show for Mike’s killer sales pitch, and his advice on how to win new clients in under a minute.
To listen to the episode, click here (Spotify) or here (Apple) - then click ‘follow’ to get every episode as soon as it goes live.
Jon
P.S. A huge thank you to Atlas for sponsoring The Value of Recruitment Podcast. It takes time and resources to create a podcast, and the team at Atlas saw the value in supporting this one.
To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit www.recruitwithatlas.com