Why pricing?
Even my mum thought I was too niche
Several recruiters have asked me why I chose to build my business helping recruitment leaders with their pricing strategy.
More specifically, they’ve sounded genuinely worried that my business is “too niche” to succeed. (The irony is they’ve then gone on to work with me, but that’s another story).
So here’s why I chose to be laser-focused on price and value in recruitment.
Thanks to a career that included an apprenticeship with Sir Alec Reed, founder of one of the biggest recruitment brands in the UK, I’ve had a pretty good overview of what makes a recruitment business tick.
I’ve built executive search services from the ground up, designed volume recruitment products, and deconstructed temp recruitment processes.
I’ve run a recruitment marketing team with a £2 million budget, supported an internal retention programme, and been involved in board-level decisions about the future of businesses.
I was lucky enough to be sponsored through an MA from a top business school, so I’ve also had insights into plenty of case studies and theories from industries beyond the world of recruitment.
And having experienced all of this, I’ve seen nothing - nothing - that’s made as much impact on revenue and profit as a great pricing strategy.
So when people say they’re surprised that I have such a niche business, I tell them I’m surprised too.
I’m surprised there aren’t more people like me helping recruitment leaders to focus on their value. I’m surprised that recruiters think negotiating the best price possible is a niche idea.
But I’m not surprised by the number of recruitment leaders who go on to work with me once they’ve thought about the benefits of a proper pricing strategy.
More successful consultants, talking more confidently about their services, winning bigger fees and more retainers, building a more valuable business.
I’m surprised everyone isn’t doing it.
If you’d like to be pleasantly surprised to see the impact a new pricing strategy could have on your business, simply reply to this email and we can arrange a consultation.
Jon
PS. Six months ago I made the conscious decision to start every new client relationship with a consultation session.
Out went the “initial chat” that ended up as a generic sales pitch. In came a highly focused discussion about the biggest opportunities, based on insights from your actual data and objectives.
So if you’d like to be pleasantly surprised to see the impact a new pricing strategy could have on your business, simply reply to this email and we can arrange a consultation.