Why we charge what we charge

Justifying your value makes you... more valuable

Do your clients know why your fee is what it is?

Imagine for a minute that you’re a hiring manager with a £50-70k role to fill.

You go out to three recruiters, and get them to agree to 15%, 18% and 20% rates. When the role is filled, you could pay anything from £7.5k to £14k… with pretty much any number in that range a possibility.

No wonder hiring managers are confused about recruitment fees!

Now you can’t stop your competitors from charging whatever they like, or folding like a camping chair when the client asks for a discount.

But there is one simple thing you can do that will help you stand out a mile when it comes to fees. 

Helpfully, it also boosts your value in the eyes of your client.

By explaining why your fee is what it is, your client is more likely to accept your rate. They’re also going to be less confused about your service. And if you’re the only recruiter giving them a reason for your fee then you’re going to be their most valued option.

If you want to work on justifying your prices, simply reply to this email with the word “JUSTIFY” and I can help you get started.

Jon

PS. The beauty of justifying your prices is that you can be the most expensive option and your clients feel happy that they’re working with you at that rate.

So if you want to work on justifying your prices, simply reply to this email with the word “JUSTIFY” and I can help you get started.