Your clients don’t hear what you hear
Make sure they hear good things about you
There are 30,000 recruitment agencies in the UK. Let’s say 20,000 of them are ‘award winning’. We hear it again… and again… and again.
And, perhaps rightly, we have a laugh about it on LinkedIn. ‘Every recruiter sounds the same!’
But there’s one important fact we’re forgetting: our clients don’t hear what we hear.
When you’re talking to a hiring manager in a specific sector, I’ll bet you my prized gold pricing hat that they have no visibility of recruiters outside their sector. Which immediately knocks out 97% of the recruitment messaging we’re so used to.
Now of course, you still need to stand out. Don’t use platitudes and vague concepts in the hope that your clients will just throw money your way.
But when you’ve got a strong offer that you know your clients value, don’t worry about sounding like ‘other recruiters’. Your client most likely has no idea they even exist.
Once you embrace this fact, you realise you can take inspiration from the best agencies in other sectors. That counts for the type of pricing model you use too.
If you’re interested in making sure your clients hear the best you have to offer, simply reply to this email and I’ll explain more.
Jon
P.S. Let’s take this a step further: even your competition might not be on your client’s radar.
Too often we think our client has a perfect view of the market, but in reality there are plenty of things they don’t know. Including, sometimes, that there are two other agencies who specialise in what you do.
This is the reason I recommend that you always focus on what you can do, not what others can or can’t. The last thing you want to do is to introduce your client to a competitor they hadn’t heard of before.
If you’re interested in making sure your clients hear the best you have to offer, simply reply to this email and I’ll explain more.