“I don’t get it,” a recruitment owner said to me at the Expo last week. “Why do you give away your advice for free?”
His case: he follows my posts on LinkedIn, subscribes to these emails, and has listened to some of my podcast interviews.
He told me he’s learned lots about recruitment pricing, without having to pay me a penny.
Which is true.
I talk (a lot!) about the ways recruitment leaders can improve their prices, adopt new strategies, negotiate more effectively, and get their clients to value what they do. And it’s all freely available.
And yes, I appreciate the irony in getting free advice from the pricing guy.
But that’s not how I see it.
Because I don’t think I am creating value for you with my posts and emails. I don’t believe I’m increasing your revenue and adding profit to your business when I write about better pricing strategies.
As I see it, I’m just opening your eyes to what is possible. Traditional recruitment pricing has been around for so long that it can’t be changed by a post that gets you nodding in agreement, or an email you share with a colleague.
For real change to happen - for me to create real value for your business - it takes far more than any number of helpful posts or interesting emails.
Which is why my business is based around in-depth consulting and helping you take a long-term approach to making a big, valuable change to the way you work.
So… he made his case and I’ve made mine. Now you can settle the argument.
Thank you for your vote, I’ll share the results next week.
In the meantime, if you enjoy my posts and emails but want to learn how I can add real value to your business, simply reply to this email with ‘Consult’ in the subject line and I’ll talk you through the next steps.
Jon
P.S. It may feel like I write a lot, but I’m really only scratching the surface when I share my advice on how you can improve your pricing strategy.
On one-to-many LinkedIn posts and Substack emails, I’m limited not just by word count and attention but also by the need to talk in general terms.
It’s only when I get in a one-on-one discussion with you that I can start to identify the approaches that will transform your business.
The risk of taking generic advice from LinkedIn is that it is written for everyone, and so you run the risk of it not working for you.
If you want to understand how you can apply the right model for your business, simply reply to this email with ‘Consult’ in the subject line and I’ll talk you through the next steps.
I agree. I'm always giving free legal advice on my blogs, on Quora, on LinkedIn, etc. It lets people know I'm an expert in a subject, so when they need someone with that expertise they come to me.
For example, my latest blog post is a detailed chart of 15 top legal issues in SaaS contracts - and your preferred position on each, deepening on whether you're the vendor or the customer. Ultimate Guide to SaaS Deals: https://www.outsidegc.com/blog/top-15-legal-issues-in-a-saas-agreement
I also volunteer to help student startups with legal needs. Here's a 1-pager I give away online for student startups: https://www.linkedin.com/feed/update/urn:li:activity:7170464812144029697/
My LinkedIn: https://www.linkedin.com/in/briheller/
My Blog: https://contractlawbynumbers.com