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Paw Patrol don’t do pricing
There are no superheroes in business
 • 
Jon Brooks
Recruiters should be paid more than lawyers
We solve our clients’ biggest challenge, let’s get paid for it
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Jon Brooks
The problem of being liked
Why you need to show how you create value for your clients
 • 
Jon Brooks
Free advice isn’t valued
You literally need buy-in
 • 
Jon Brooks
Bringing a knife to a gunfight
Or hoping you find a knife along the way
 • 
Jon Brooks
Speed kills deals
Less haste, more value
 • 
Jon Brooks
All about the baseline
How to win clients who know what they’re talking about
 • 
Jon Brooks
How to negotiate with elephants
You just need to get to know them better
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Jon Brooks
1
Price is influence
So says Robert Cialdini
 • 
Jon Brooks
April 2023
Your clients don’t hear what you hear
Make sure they hear good things about you
 • 
Jon Brooks
When computer says ‘no’
Haters gonna hate hate hate hate hate
 • 
Jon Brooks
The danger of repeat business
Nobody puts baby in a box
 • 
Jon Brooks
© 2023 Jon Brooks
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