Sitemap - 2022 - Added Value from Jon Brooks

The flaw of averages

A future where words have no value

Running a three-legged race with your clients

The best city in the world

Just do it

How to negotiate price increases with existing clients

The unusual thing about discounts

How to be a million times better

It’s always been done that way

The value of knowing where to hit

Why kids’ toys have more than one volume setting

Welcome to my Open Kitchen

The secret to winning more retainers

A more expensive Red Bull gives you… more wings?

Free coffee

Is recruitment valuable? Part 1

Recruitment is no longer just finding a needle in a haystack

Five highlights from the Recruitment Expo

The biggest challenge facing recruitment leaders right now

See you at the Expo?

My starry new strategy

The risks of copy-and-paste strategy

Incomparable, that’s what you are…

How to avoid a car-crash pitch

The value of being reassuringly expensive

When above-and-beyond can be over-the-top

How to avoid being left short-changed in a volatile market

When your clients can’t help but work with you

Why pricing?

“I need it done yesterday”

Beans means… Heinz?

But what if it doesn't work?

How to avoid being a ‘price-pleaser’

“Recruiters? They all look the same to me”

Turning data into gold

Lovely jubilee pricing

With great change comes great opportunity

Do you believe in your price?

My pricing nightmare

Why we charge what we charge

Guaranteed ways to impress clients

One of many vs one of a kind

When a £100k fee is good value

My attempt at work/life balance

Building the foundations for great pricing

Asking to get paid is asking for trouble

Are you stuck in the past with your pricing?

Is your pricing offending your clients?

Would you say no to the biggest brand in your industry?

Goldilocks would make a fantastic recruiter

Why setting a negotiating target can cost you money

When getting a “yes” could be fatal to your business

Let your clients pay you more

Why I worry when recruiters say ​they don’t discount

Why clients don’t buy retainers (and what you need to do about it)